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Digital Marketing Specialist

We are looking for a creative, analytical and experienced Digital Marketing Specialist. Who will be responsible for all digital marketing campaigns, including generating leads, conducting market research and actively engaging with the business/customers to optimize the performance of our digital strategies.


⦿  Creates engaging written, graphic and video content while staying up-to-date on the latest marketing technologies and social media.
⦿  Clearly understand and implement digital marketing campaigns which fit the needs
⦿  Provide analytical reporting of campaigns to stakeholders.
⦿  Innovate and present new marketing platforms and strategies
⦿  Develop effective marketing campaigns.
⦿  Contributing to marketing campaign idea generation, planning, coordination, and reporting.
⦿  Plan and execute initiatives to reach the target audience through appropriate channels
⦿  Work with in-house and external graphic designers, web designers, and videographers to create unique and engaging content.
⦿  Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
⦿  Forecast marketing campaign growth and ROI for marketing campaigns.
⦿  Perform market research to identify the target audience
⦿  Growing social media audience and increasing engagement rates
⦿  Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition


Qualifications & Work Experience

⦿  Bachelor’s degree or equivalent.
⦿  2+ years of experience in digital marketing.
⦿  A proven track record of developing and executing highly successful digital marketing strategies and campaigns
⦿  Good knowledge of different digital marketing & social media channels.
⦿  Good knowledge and experience with online marketing tools and best practices.
⦿  Experience with all social media, Google Adwords, Google Analytics, Google My Business, Email campaigns, SEO/SEM, Social media analytics and Reporting tools, Social media listening tools, etc.
⦿  Google Ads certification is an advantage

Job Behavioral Competencies

⦿  Verbal & written communication skills in English
⦿  Professional ethics
⦿  Adaptability and flexibility
⦿  Analytical thinking
⦿  Accuracy and attention to detail
⦿  Time and stress management skills
⦿  Problem-solving skills
⦿  Positive, proactive, and collaborative attitude
⦿  Sense of ownership and pride in your performance and its impact on the company’s success.
⦿  Passionate and continuous learner